About Me

Meet the Founder

Throughout my career, I have worn many hats (Founder, CEO, Head of Marketing, VP of Product, Chief Revenue Officer), made a lot of mistakes, and had some notable wins as well.

Founder Photo

William Roberts

I have a track record of successful ventures, including selling my startup Loyalty Bay to Perkbox. At Seatfrog, I played a key role as the VP of product, revolutionizing train travel for the 21st century. As the Chief Revenue Officer at Vorboss, London's fibre network for the most demanding businesses, I built, hired, and spearheaded the growth of all the go-to-market teams.

However, throughout all of this, the most important part of the puzzle for me has always been the people. It is also one of the parts that most frequently gets neglected.

I buit I Promis To as it's a tool I wish I had when launching my own ventures and managing teams. I also see goal setting, accountability and people management frequently come up in my coaching practice.

You can find out more about me here.

Our Mission

Empowering You to Achieve Your Goals

At I Promis To, our mission is to provide the tools and support you need to set, track, and achieve your individual and businsess goals. We believe in the power of accountability and are dedicated to helping you succeed.

🎯 Goal Setting & Tracking

Set SMART goals and OKRs whether for you individually or as part of a business.

🧑‍⚖️Accountability

Commit to your goals and get help from your colleagues, friends and peers.

💡 Continuous Learning and Improvement

1:1 templates, leaderboards, earn badges & performance management .

Key Stats

Impact of Goal Setting, OKRs, and KPIs

70% Improvement
Companies using OKRs see a 70% improvement in performance and goal alignment.
40% More Engagement
Employees who set and track goals are 40% more engaged at work.
50% Faster Growth
Organizations implementing KPIs experience 50% faster revenue growth.

Inspiration

Words from the Wise

Tony Robbins

“Setting goals is the first step in turning the invisible into the visible.”

Tony Robbins
Wayne Gretzky

“You miss 100% of the shots you don’t take.”

Wayne Gretzky
Peter Drucker

“If you want something new, you have to stop doing something old.”

Peter Drucker
Indra Nooyi

“Leadership is hard to define and good leadership even harder. But if you can get people to follow you to the ends of the earth, you are a great leader.”

Indra Nooyi
Oprah Winfrey

“The more you praise and celebrate your life, the more there is in life to celebrate.”

Oprah Winfrey
John Doerr

“Ideas are easy. Execution is everything.”

John Doerr

Building for Impact

Creating Meaningful Change

At I Promis To, our mission goes beyond individual success. We're dedicated to creating products that have a collective benefit and make a positive impact on the world.

Supporting Stripe Climate

We believe in making a positive impact on the environment. By using I Promis To, you are supporting environmental sustainability through Stripe Climate. A portion of our proceeds funds carbon removal projects, ensuring a greener future for everyone.

The Power of Motivated Teams

The world is changing, and you can achieve a lot more with small, highly focused teams. I want to empower teams to achieve big goals through accountability and structured goal-setting.

Climate Impact
Climate Impact
Small Teams
Small Teams
Collective Benefit
Collective Benefit